We work with B2B companies to activate their founders and executives on LinkedIn.
And 100+ more…
Most founder LinkedIn is unreadable.
Embarrassing AI slop. Meh content.
“Excited to announce.”
We are founders and world-class ghostwriters.
And built the software that makes reviews and approvals effortless.
1 hour, monthly. We extract the lessons, stories and beliefs that make your founder brand unique.
World-class human writers draft. You approve in one click - with unlimited revisions.
Real-time, like a full-time team member. Brainstorms, edits, consulting, and Slack integration for easy approvals.
Key engagers enrichment & ICP filtering. Daily commenting + non-salesy outreach to the right people.
Every engagement is done in your voice, on software we built ourselves and include at no extra cost.
“Rethoric is an intimate extension of your brand. The world moves on stories, it was a pleasure to let Rethoric tell mine.”
Rather run it yourself? Our scheduling tool is free for approved Series A+ teams.
See the free scheduler →Focus on building. The team runs the rest.
Attract engaged VC interest before you’re raising.
Be the name people think of first when your space comes up.
Be the go-to expert in your niche.
Spend less on customer acquisition.
Pipeline from the people who actually buy, not just anyone who scrolls past.
Selected work
Market insight
What foundation models cannot copy
Personal lesson
The cost of premature abstraction
News commentary
Uber's AI budget was tuition
Market insight
AI split engineering into two tracks
Market insight
What foundation models cannot copy
Personal lesson
The cost of premature abstraction
News commentary
Uber's AI budget was tuition
Market insight
AI split engineering into two tracks
Operator story
Inside a 300-engineer AI coding fleet
Market insight
How AI is reshaping the SRE function
Operator story
The Friday email that shaped a culture
Market insight
The new moat in developer tools
Operator story
Inside a 300-engineer AI coding fleet
Market insight
How AI is reshaping the SRE function
Operator story
The Friday email that shaped a culture
Market insight
The new moat in developer tools
Point of view
A hiring leader's honest advice
Founder story
The new economics of bootstrapping
Point of view
The question every staff engineer can answer
Founder story
A different way to fund a startup
Point of view
A hiring leader's honest advice
Founder story
The new economics of bootstrapping
Point of view
The question every staff engineer can answer
Founder story
A different way to fund a startup
We handle the heavy lifting of content ideation, creation and strategy, so you can focus on what you do best: growing your business.
Because we’re founders too. We know how founders speak, think, and what they care about, and that’s what makes Rethoric different.
Yes, we do and honestly, that’s one of the most valuable parts of working with us. If you’re patient and help us stay consistent, we’ll figure out exactly what resonates and triggers your audience to get virality.
We sign NDAs at the outset of our engagement. All content created for you is your IP, and we ensure complete confidentiality throughout the process.
To post 3 to 4 times per week you need to attend a 1-hour interview call per month, plus around 20 minutes to review and approve the batch of content.
Never happened, but we offer unlimited revisions.
It costs way less to work with Rethoric than trying to find a great ghostwriter (which is really tough), plus hiring a solid content strategist and someone to manage engagement.
Our team continuously monitors industry news, trends, and insights. We also run client interviews with YOU; you’re the industry expert, our job is to restructure, repackage and distribute your insights to an internet audience.
Our service is led by a YC founder with 15+ years in startups, so we speak the same language you do. A lot of our clients come to us after trying content services run by marketers, only to find the content felt cringe or too “content creator” in tone. We also built internal tech to help you get the best possible distribution and audience growth, without ever putting your account at risk.
Software we built ourselves. It is how a small team of writers keeps 100+ founders publishing on schedule, with real approvals instead of email threads. Clients get it as part of the service.
