We function as your in-house social team and run your founder content motion on autopilot — so you can focus on growing the business. Or do it yourself with the free platform.






We run your entire content motion for you, from strategy to distribution, trusted by 100+ B2B startups and enterprises backed by a16z, Y Combinator, Sequoia, and more.
A scheduling platform built specifically for Founder-led LinkedIn content. Free for Series A+ Founders. (Think Taplio, Typefully, Buffer, etc, at no cost.)
Most founder LinkedIn is unreadable.
Embarrassing AI slop. Meh content.
“Excited to announce.”
We are founders and world-class ghostwriters.
And built the software that makes reviews and approvals effortless.
1 hour, monthly. We extract the lessons, stories and beliefs that make your founder brand unique.
World-class human writers draft. You approve in one click — with unlimited revisions.
Real-time, like a full-time team member. Brainstorms, edits, consulting, and Slack integration for easy approvals.
Key engagers enrichment & ICP filtering. Daily commenting + non-salesy outreach to the right people.
“Rethoric is an intimate extension of your brand. The world moves on stories — it was a pleasure to let Rethoric tell mine.”

Organize your content pipeline in calendar or list view.
Schedule posts, and publish once the assigned reviewer approves them.
Set up auto-likes and auto-comments on every post seamlessly.
Notifications where the work actually happens. No more ‘did you see my draft?’.
Tag people & companies. Surface them in every relevant post.
60-second approval from your phone. Before coffee. After the gym. While in flight.
Live collaboration with comments, @mentions, and inline comments.
Impressions, follower growth, post-by-post — bundled in.
Focus on building. The team runs the rest.
Attract engaged VC interest before you’re raising.
Become the obvious authority in your category.
Be the go-to expert in your niche.
Spend less on customer acquisition.
Drive inbound sales on autopilot.
“Rethoric is an intimate extension of your brand — your goals, beliefs, and the things you stand for. The world moves on stories.”
“Their dedication to high-quality work shows in every project. Attention to detail makes them a valuable partner.”
“A lot of clients come to us after trying services run by marketers, only to find the content felt cringe. Rethoric is the one that didn’t.”
“Damn! Best post I’ve read in recent times.”
“All of your content should be combined into a book sometime. 😍”
“sir hook line game too strong 🫡”
We handle the heavy lifting of content ideation, creation and strategy, so you can focus on what you do best: growing your business.
Because we’re founders too. We know how founders speak, think, and what they care about, and that’s what makes Rethoric different.
Yes, we do and honestly, that’s one of the most valuable parts of working with us. If you’re patient and help us stay consistent, we’ll figure out exactly what resonates and triggers your audience to get virality.
We sign NDAs at the outset of our engagement. All content created for you is your IP, and we ensure complete confidentiality throughout the process.
To post 3 to 4 times per week you need to attend a 1-hour interview call per month, plus around 20 minutes to review and approve the batch of content.
Never happened, but we offer unlimited revisions.
It costs way less to work with Rethoric than trying to find a great ghostwriter (which is really tough), plus hiring a solid content strategist and someone to manage engagement.
Our team continuously monitors industry news, trends, and insights. We also run client interviews with YOU; you’re the industry expert, our job is to restructure, repackage and distribute your insights to an internet audience.
Our service is led by a YC founder with 15+ years in startups, so we speak the same language you do. A lot of our clients come to us after trying content services run by marketers, only to find the content felt cringe or too “content creator” in tone. We also built internal tech to help you get the best possible distribution and audience growth, without ever putting your account at risk.
Learn more, and explore if we're the right fit to work together.
Book an intro call →